pop-up shop devine.
Somerset House displayed a mastermind Tiffany pop-up shop promoting current pieces of their jewellery to sell with products such as candy canes & cupcakes to sell to consumers. These were adorable. I particularly loved the cupcakes as they maintained the brand image whilst being a token gift from Tiffany.
In this surrounding area a christmas tree was decorated with recognizable Tiffany charms and their signature blue in ribbon tied in bows. The decorations were charming and effective. I loved it. Finally to all the customers on the ice skating rink they could purchase a special hot chocolate with an especially designed cup to take away.
The shop really focused on detail to which I found myself enthused by the whole BIG idea.
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