Shu Uemura associated predominantly with their extravagant eyelashes and award winning eyelash curlers is a brand rich in Japanese heritage. 'Each of shu uemura's products embraces elements of art, nature and science,' (Shu Uemura). This is a current project that the university has given the group to devise a marketing strategy in order gain an increase in brand awareness. Market trends were identified in order to help create brand objectives and strategies. This will be done over short term and long term recommendations.
Unknown to all Shu Uemura is one of 23 brands within L'Oreal. Shu contains a skincare, accessories and make-up range which includes craftsmanship, technology and unique ingredients. I really love the originality and desirability of the brand. Through such in depth research I have gained so much knowledge and respect for the brand.
The group was one of four groups to have been selected to present ideas to L'Oreal in January. So excited! Even though the work over christmas will be time consuming. Ahhh!!
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