Box of Tricks!

Alex Box; A self confessed goth and a genius in theatrical make-up

The bold face of make-up artistry Alex Box presents her work without boundaries. She is adventurous, influential and unique. She has given master classes to MAC and has joint ventures with Biba, Peter Jensen and most widely known with Gareth Pugh on his catwalk collections. Box style presents theatrical and conceptual to which she treats the body like a canvas for her exquisite visions.

I absolutely love how she uses artistry, nature and science influences, expressing herself with elaborate patterning and breathtaking intricacy drawn on the face.

Box is also a creative director of a new make-up range Illamasqua, debuting in Selfridges. 'Its art deco, noirish fantasy make-up,' (Alex Box). I love the theatrical and music elements that differentiate the brand from conforming to current brands. Alex Box promotes individuality to which enhances innovation to make her profile thrilling.