FASHION REVOLUTION

PHOTOGRAPHER Nick Knight presents ShowStudio at Somerset House.

Naomi Campbell.

Union JackJohn Galliano, 2001. Created by John Galliano photographed by Nick Knight.

He's alright.

The exhibition challenges perceptions of fashion imagery. The exhibition showcases innovators such as John Galliano, Gareth Pugh, Vivienne Westwood and Kate Moss.

"We are in the midst of a revolution in fashion imagery," Knight asserted. "Moving away from illustration and stills photography, we are now entering the restless world of interactive, self-created, digital-imaging: accessible, downloadable and constantly changing. This is what interests me. Working with the very top fashion creators, this show will open up the whole process of fashion to literally everyone, instead of just an informed few."

I love the interaction between the designer, brand and consumer. I found it very inspiring. At one point there was a model sitting in a chair and you got the chance to speak to him through a phone. I didn't, Miss Tehrani had a little flirt.

Tuck Time?

pop-up shop devine.

Somerset House displayed a mastermind Tiffany pop-up shop promoting current pieces of their jewellery to sell with products such as candy canes & cupcakes to sell to consumers. These were adorable. I particularly loved the cupcakes as they maintained the brand image whilst being a token gift from Tiffany.

In this surrounding area a christmas tree was decorated with recognizable Tiffany charms and their signature blue in ribbon tied in bows. The decorations were charming and effective. I loved it. Finally to all the customers on the ice skating rink they could purchase a special hot chocolate with an especially designed cup to take away.

The shop really focused on detail to which I found myself enthused by the whole BIG idea.

Louis Vuitton gets Sproused up!

A delayed favourite upload.

A visit to NY last January this 2009 led to this picture of a Louis Vuitton store in Soho. I love the vibrant neon orange graffiti by punk artist Stephen Sprouse. I think this collaboration is genius, as I am a particular fan of graffiti artists.

Mary Katrantzou

London Fashion Week spring/ summer 2010

Mary Katrantzou has made a name for herself with bold and graphic designs. 'Perfume bottles and the refractive quality of glass inspired the collection,' (Mary Katrantzou). The use of the perfume bottles creates an hourglass silhouette with previous designers such as Gaultier and Givenchy using this bottle shape. The perfume bottle has been placed on the female body where is accentuates the female figure.

These are amazing!

I love the make-up on this model in particular. The pink and purple is electric. A future collaboration with a make-up artist could be a possibility to further enhance the brand making the collections even more vibrant and recognizable.

The theatrical make-up designs of Alex Box could be a perfect match!!

I love love love the contrasting designs, shapes and colours to which makes the garment look absolutely amazing.

In MK's 08/09 collection the jewellery pieces that were made were exact replica's of the prints. The bangle in the photograph suports this. I really like this idea particuarly as the designs are simple. I love this goldbangle in particulr!! The seperate jewellery line completes the collection, whilst highlighting hr other talent as a jewellery designer.

The shape on this model is amazing, so flattering and unique. The colours compliment each other so well!

This one is my favourite! I love the boldness of the contrasting black&white. The designs on this particular garment remind me of a particular art/ grapic designer, but the name does'nt spring to mind. I will definitely try to remember.

I love the dramatic effects of this image with the models all in line with the unique designs with the bold colours.

Box of Tricks!

Alex Box; A self confessed goth and a genius in theatrical make-up

The bold face of make-up artistry Alex Box presents her work without boundaries. She is adventurous, influential and unique. She has given master classes to MAC and has joint ventures with Biba, Peter Jensen and most widely known with Gareth Pugh on his catwalk collections. Box style presents theatrical and conceptual to which she treats the body like a canvas for her exquisite visions.

I absolutely love how she uses artistry, nature and science influences, expressing herself with elaborate patterning and breathtaking intricacy drawn on the face.

Box is also a creative director of a new make-up range Illamasqua, debuting in Selfridges. 'Its art deco, noirish fantasy make-up,' (Alex Box). I love the theatrical and music elements that differentiate the brand from conforming to current brands. Alex Box promotes individuality to which enhances innovation to make her profile thrilling.

Shu Who?

Shu Uemura associated predominantly with their extravagant eyelashes and award winning eyelash curlers is a brand rich in Japanese heritage. 'Each of shu uemura's products embraces elements of art, nature and science,' (Shu Uemura). This is a current project that the university has given the group to devise a marketing strategy in order gain an increase in brand awareness. Market trends were identified in order to help create brand objectives and strategies. This will be done over short term and long term recommendations.

Unknown to all Shu Uemura is one of 23 brands within L'Oreal. Shu contains a skincare, accessories and make-up range which includes craftsmanship, technology and unique ingredients. I really love the originality and desirability of the brand. Through such in depth research I have gained so much knowledge and respect for the brand.

The group was one of four groups to have been selected to present ideas to L'Oreal in January. So excited! Even though the work over christmas will be time consuming. Ahhh!!

Recognition from Kickers!

So I also have Twitter. I decided to 'Tweet' about Kickers with a link to there page to which they loved our blog and understanding of the brand by giving a different insight to the brand.



This was pretty cool!

So.. The Kickers Project?

This live project has been devised by Nottingham Trent University to which myself and 3 others team members are having to generate a research file in order to gain a better understanding of the brand! Currently the broader population will regard Kickers to be identified with the school shoe image, however our project as a team will include a marketing strategy in order to promote, re-instore the brand with a 'COOL' image and raise brand awareness.

Yes. I know what you're thinking. It's exactly what I was thinking. Generally Kickers will be associated with those clumpy school shoes, agree? I personally did not wear them and they would be the last thing I would be seen wearing. Nevertheless with regards to researching the brand in depth and gaining a better understanding it became apparent that actually Kickers was a cool brand established on the music festival scene, specifically in Manchester music scene with acid house and trance music for their most renowned shoe which is 'Kick-Hi.'

Did you know Kickers Jarvis Cocker, Artic Monkeys, the Gallaghers, Mike Skinner and the Kaiser Chiefs have been known to wear Kickers? This therefore generates more brand awareness and increase the desirability for the brand. However the awareness of these endorsements and collaborations is specific to the target consumer rather than a wider selection of the population. This suggests that Kickers marketing strategy should adopt a new approach.

Check out the groups blog www.lovethykickers.blogspot.com

Norman Parkinson

My secret love for Norman Parkinson entales his fashion photographs in black & white. I love the striking images with high British fashion. Parkinson's work covers over seven decades right through the war to the 80's. I really like the tayloring of the clothing and with parkinson capturing the sophistication and feminity of the strong, powerful women.

Wenda Parkinson, Vogue 1951. Audrey Hepburn, 1955. Carol Anderson, Vogue 1949.