Recently I have definitely been a combination of a busy bee and opposite to that tres lazy. Definitely not impressed with my lack of loyalty to blogging. However I am back and getting back into it. Omg this will only have been the second blog post of April. Not impressed.
Moving on from Topman we have been assigned a new project with a brand called Jonathan Aston. Honestly, I'm not so overly impressed with them. There website is lacking any personality and brand identity, with particular reference to their website!!
Anyway.. it is our job as FMB students to generate brand awareness whilst maintaining a presence with an older consumer as well as targeting a new younger consumer. I really need to get enthusiastic about this one. Hmmmm.
No comments:
Post a Comment