Pepe Jeans.

Ad Campaign.

March 2010.

Alexa Chung.

So fashion lady Alexa Chung takes on the new face of Pepe Jeans. Amazing. After reading the article in Vogue. This advertisement campaign is so cool and following the foot steps of celebrities like Sienna Miller & Kate Moss she looks amazing. Her cool, sexy attitude blends well with Pepe Jeans.

She is this March's cover girl. As well as having an article. She talks about the phenomenon of denim. 'Indigo Girl.' I love this article. Currently I am working on a visual essay for the second part of my course known as Design and Visual Culture. This covers the birth of denim and why denim is the widely worn textile. Its genius and fits in perfectly into my essay. Trend setter for 2010?

'Denim is a symbol of youth, sex, rebellion and, most essentially, America. Buying jeans is our first foray into American style,' Alexa Chung.

This identifies the key trends covered in my essay and was just very insightful to gain a modern opinion on the topic.

Amazing. Thanks Alexa.