So.. Lush?

OK. So I have managed to develop my ideas a little further now. Rather exciting to create a campaign. The BIG idea. To create a basics mineral make-up range with Box promoting the new range and adding innovation to the new products. This range will include boxes with the main title 'Box of Tricks' but refer specifically to blusher boxes as 'Box of blush.'

One promotional idea would be to have a pop-up shop in hyde park where Alex Box would be exclusively holding tutorials with payment. This will include make overs for payment whilst donating the funds to charity through Lush. This will maintain the respectable brand image of Lush.

Box will give an edge and quirky style to Lush. The extended product range will maintain the brand identity of Lush. Hope this makes sense. My bed is calling.